Smart and Sustainable Agency Growth

Fieldcraft Theory helps owners of emerging digital and creative agencies reach their next stage of growth and operational maturity.

Services

With 40 years of leadership and operational experience, we help creative and digital agencies grow with discipline, and support investors with deep operational diligence. Whether you're building for scale, evaluating a deal, or preparing for sale, we bring structure, clarity, and insight to fast-moving businesses in a rapidly-changing industry.

For Agency Owners:

Agency Growth Strategy &
Operational Maturation

Structure doesn’t limit creativity—it unlocks its full potential. Whether you're preparing for the next phase of growth or an exit, our unbiased external perspectives will bring clarity and confidence to what's next in your journey.

For Buy-Side Investors:

Operational Due Diligence & Integration Execution Office

We help investors see beyond the CIM to identify critical risk factors and value levers embedded in the target co's day-to-day, and serve as an operational partner to manage timely PMI execution and value realization from post-close Day 1.

the Team

Co-Founder

Miranda Anderson

Miranda Anderson is an agency and consultancy veteran (WPP, Horizontal, Optum Advisory) with a track record of scaling businesses and driving strategic growth.

Miranda brings deep expertise in operational systems, talent models, and commercial levers to help agencies grow sustainably and profitably.

Co-Founder

Yoshi Suzuki-Lambrecht

Yoshi Suzuki-Lambrecht brings a unique mix of agency, consulting, and buy-side M&A experience (IPG, WPP, Slalom Consulting, SPS Commerce) to building high-performing services businesses.

Yoshi's rare blend of expertise in growth strategy, offering management, sales and marketing, and operations help agencies drive growth with discipline.

Assess. Prioritize. scale.

GrowthOS is our proprietary capability model developed upon 40 years of observations, experiences, insights, and best practices about operating a great agency.

Guided by your vision and goals, we tailor our comprehensive assessment to the business capabilities that matter most. We surface mission-critical insights into growth drivers and operational risk factors—often hidden in the day-to-day. Then we distill our findings into a clear, actionable roadmap of prioritized recommendations that are purpose-built for your next phase of scale and growth.